To sell is human : the surprising truth about persuading, convincing, and influencing others / Daniel H. Pink.
Edinburgh : Canongate, 2014.
9780857867209 (pbk.) :
Originally published: New York: Riverhead Books, 2012.
Dan Pink explores the ways in which we can all improve our sales skills, in every area of our lives, and identifies the three personal qualities and four essential skills necessary to move people. Relying on science rather than platitudes and analysis instead of exhortation, he builds on his own sales experience and on the profiles of some of the world's best salespeople - and makes us look again at our own sales skills.
260 pages : illustrations (black and white) ; 20 cm
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