0241014832 
The idea in you : how to find it, build it and change your life / Martin Amor and Alex Pellew.
2015
UK : Portfolio Penguin,
9780241014837 (hbk.) :
We all have an idea in us: a passion, a project, a product. We dream of using that idea to change our lives - whether than means working from home, helping other people or building a business worth millions - and more of us every year are trying to make that dream a reality. There's never been a better time to create something new. You don't need to be a genius or a natural entrepreneur: we all have the ability to put our ideas into action and to feel the excitement and the energy that comes with it. But we do need a little expert advice, both to help us avoid pitfalls and to make sure our idea is not just right, but right for us. 'The Idea in You' is that advice - an inspirational toolkit of processes and insights from two world experts in innovation, delivered as a simple step-by-step guide.
xii, 244 pages ; 21 cm
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