Influence : the psychology of persuasion / Robert B. Cialdini.
New York : Collins, 2007.
9780061241895 (pbk.) : 006124189X (pbk.) :
Previous ed.: New York: Morrow, 1984.
Dr Robert Cialdini explains the six psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.
Collins business essentials
xiv, 320 p. : ill., ports. ; 21 cm.
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